AlikeAudience, a Hong Kong-based AdTech/SaaS company, faced mounting recruitment challenges as they scaled their operations.
Despite their innovative data services for advertising, they struggled to attract and retain top talent due to limited brand visibility, inefficient hiring processes, and highly specialized recruitment needs.
To overcome these obstacles, they partnered with nahc.io, a recruitment solutions provider known for its tailored and efficient strategies.
Addressing Recruitment Challenges with Precision
Overcoming Limited Brand Visibility
AlikeAudience’s low-profile presence in the Hong Kong talent market made it difficult to attract high-caliber candidates. nahc.io tackled this by enhancing the company’s employer branding. They created compelling video content and provided salary benchmarking insights to position AlikeAudience as an attractive employer.
Streamlining Inefficient Recruitment Processes
The company’s reliance on job ads led to an overwhelming influx of unqualified CVs, wasting time and resources. nahc.io implemented a targeted search strategy, delivering small, curated batches of vetted candidates within 48 hours. This approach ensured that only the most relevant candidates were presented, significantly improving interview acceptance rates.
Results That Speak for Themselves
Key Metrics
- 100% Retention Rate: Every candidate placed by nahc.io passed probation and remained with the company for over a year.
- 5 Roles Filled in 12 Months: Critical positions, including HRBP and Product Lead, were successfully filled.
HRBP Hire: Overcoming Operational Strain
With no dedicated HRBP in place, the founders were forced to juggle day-to-day HR tasks alongside strategic growth initiatives, leaving little room to focus on scaling the business.
The situation was dire when nahc.io stepped in. Within just five days of receiving the recruitment request, nahc.io presented a carefully curated batch of three qualified candidates:
- May 15, 2023: Recruitment request received.
- May 20, 2023: First batch of 3 candidates presented.
- June 1, 2023: Offer extended and accepted.
The new HRBP streamlined HR processes, alleviating the burden on the founders and enabling them to redirect their energy toward driving the company’s growth.
Product Lead Hire: Navigating an Almost Impossible Search
The search for a Product Lead was nothing short of daunting. AlikeAudience needed someone with rare qualifications: deep expertise in the US market combined with Hong Kong residency.
With nahc.io, the challenge is quickly resolved:
- Delivered 12 candidates in 3 refined batches based on client feedback.
- Advised the client to withdraw an offer from a candidate stalling for another opportunity, ensuring a better hiring decision.
- Assisted with the work visa application for the selected candidate.
The result? A Product Lead who not only met but exceeded expectations, driving product innovation and spearheading market expansion. This level of precision and dedication was instrumental in overcoming what had seemed like an impossible challenge.
A Game-Changing Partnership
- Tailored Solutions: Customized search strategies for niche industries.
- Expert Guidance: Comprehensive support, from employer branding to visa applications.
- Proven Results: Reduced time-to-hire and improved retention rates.
Working with nahc.io has been transformative for us. Their professionalism, speed, and understanding of our unique needs have made recruitment seamless. We now have the right people in place to fuel our growth."— C-Suite Executive, AlikeAudience
